Fuel Audiology Workshop

Charleston, SC

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Fuel invites you to a workshop focused on elevating the practice of audiology. What changes will you make in order to thrive over the next five years? Are you still trying to move people into treatment for their hearing loss without understanding the psychology of the consumer? If so, then stop what you’re doing right now and sign up for Fuel‘s Audiology Workshop.

Led by seasoned audiologists, you will learn about changes impacting the industry and the tools available to support your practice through these challenges. We are devoting the entire day to trainings designed to help you evaluate what is working and what can be improved in your own department or practice. Engagement and questions are highly encouraged, and we are offering one-on-one follow-up sessions on Saturday with Rose DuLude, PhD, CCC-A, for a deep dive into any specific aspect of your practice you would like to discuss.

At our Audiology Workshop event you will learn how to:

  • Increase patient-adoption of treatment plans.
  • Overcome the issues posed by managed care programs, big-box retailers and price objections using the ‘Better Hearing Plan’ subscription program.
  • Identify your unique selling points and what truly differentiates you from your competition.
  • Take control of your career path and stay relevant.
  • Interpret the forces shaping the industry and view them as opportunities.


Thursday - February 27

Welcome Reception

Friday - February 28

Industry Update
This opening session will review current marketplace influencers and evaluate how audiologists can create a plan to compete in our evolving profession of audiology. Changes in legislation, billing and the hearing aid market are requiring professionals to evaluate how we deliver services to our patients. We will overview current issues facing healthcare, specifically audiology and how the Better Hearing Plan can be a solution to expanding service delivery.
Behavioral Economics & Its Role in Treatment Plan Adoption
We are the first and last people who have the opportunity to help our patients with their communication needs. How we communicate our value is as important as why we communicate our value–it isn’t what we say, it’s how we say it. Utilizing the tenants of behavioral economics helps us speak to our patients in the most communicative and helpful way possible.
Professionalism & First Impression
From your first day in hearing healthcare to your last, professionalism puts you in the front of the pack. But professionalism is a complex and multifaceted quality. How do you show your best version of professionalism?
Sales Track - The Patient Journey: The Consult
Fuel’s Training Protocol provides a step-by-step guide for the clinician from the moment the patient walks into the office until they have said “yes” to better hearing and the follow-up services that must be provided for a successful fitting. It integrates concepts of behavioral economics and provides the classic sales philosophies that are well known in every other service. We empower the clinician to meet, test, educate and TREAT in the same appointment. Gone are the days when we educate the patient just enough to allow them to say: “I’ll think about it,” walk out our door and not return for six years.
Leadership Track - Director’s Roundtable
Join a workshop led by Dr. Karen Moore, Director of Audiology, to discuss the challenges and opportunities in audiology today and explore how your leadership can make all the difference in your department. Come and share your successes with other leaders in our profession.
Sales Track - The Patient Journey: The Consult Continued
Leadership Track - Assuming Leadership: From Clinician to Director
Leadership in a department or practice is the cornerstone to all facets of success. Those who run departments set the standard for professionalism, culture, best practices and communication. Come listen to Jim Fedio, Director of Professional Development of Fuel Medical, discuss the attributes of effective leadership that elevate you and your team.
Q&A; Wrap Up: Three Things to Implement When You Return

Saturday - February 29

Optional Morning Session: One-On-One Coaching/Q&A
The optional one-on-one session is an opportunity to take what you learned in the workshop and define your goals. Going back to your practice with a plan is the best way to incorporate your learning and maximize the opportunity. During this time, you are also welcomed to ask Rose any questions that are outside of the training material.
This workshop is offered for a maximum of 0.65 ASHA CEUs (Intermediate Level/Professional Area).
Fuel Medical Group is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.65 CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.
This workshop is offered for up to 6.5 CEUs.

Fuel Symposium speaker relationship disclosures can be found here.


$750 per person includes February 27 & 28 hotel accommodations, Thursday welcome reception and all meals Friday.

Our manufacturing partners are offering a variety of reimbursement options to help cover the $750 registration cost for you to attend the workshop. This reimbursement option can be used multiple times in order to cover travel expenses as well.

Space is limited.

Registration is closed.

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